• Listening to Consumers of Emerging Markets

  • Listening to Consumers of Emerging Markets

  • Listening to Consumers of Emerging Markets

  • Listening to Consumers of Emerging Markets

  • Listening to Consumers of Emerging Markets

  • Listening to Consumers of Emerging Markets

  • Listening to Consumers of Emerging Markets

2012 Best Paper Award

Best Doctoral Dissertation Proposal Award Category

  • First Best

Analyzing the Relationship between Entrepreneurial Values, Utilitarian Ethical Work Climate & Marketing Ethics: Perspectives from the Sri Lankan Manufacturing Experience
Rupika Senadheera, University Of Sri Jayewardenepura , Srilanka

  • Second Best

Marketing Mix Elements Influencing Brand Equity with Mediating Role of Brand Experience :An Empirical Study in Healthcare Service
Ravi Shekhar Kumar,IIM,Lucknow

  • Third Best

An Empirical Study on the Consumer Decision Making Style in Indian Shopping Malls:Amit Kumar Lal, NIT Jallandhar

Best Conference Paper in Research Practitioner Category

  • First Paper

The Day Peepli went live – How research assisted the rollout of a mobile agricultural information service.
Ms. Purvi Mistry, Mr. Ameya Samant IMRB International

  • Second Paper

Chaupal Se Chandrayan Tak: Understand The Lexicon of Technology
Sastry GA, Mahindra and Mahindra Ltd., Mumbai India
Aditi Gairola, Priyashree Budhiraja IMRB International

  • Third Paper

Understanding the Rural Consumer’s Behavior in Context to His Ecosystem: A Telecommunication Perspective
Saroj Kumar Mohanta, MART Noida India
Abhishek Mishra, Prof. Satyabhushan Dash IIM Lucknow

Best Conference Paper Award Category

  • First Paper

One versus Many or a Few : Single versus Multi-item Scales and Long Form versus the Short Form of Multi-item Scales
Naresh K. Malhotra, Soumya Mukhopadhyay,Xiaoyan Liu, Nanyang Technological University,Singapore
Satyabhushan Dash IIM Lucknow

  • Second Paper

The Effect of a Decorative Model on Advertising Evaluation: A comparative Study of Indonesia and Korea
Jaell Kim, Seoul National University, Seoul, Korea
WoongHee Han, MyungJi University, Seoul, Korea
DongTae Kim, Korea University of Technology and Education, Korea
Widya Paramita, Daewoong holding co., Seoul, Korea

  • Third Paper

The Impact of Cost of Logistics in Pricing of Goods for Global Markets considering the Income and Substitution Effect:A System Dynamics based Pricing Framework
Ashutosh Kar, NSHM College of Management Technology, Kolkata West Bengal
Deepankar Sinha, Indian Institute of Foreign Trade Kolkata, India